Balloon Museum is a format created by a curatorial team that designs and realizes contemporary art exhibitions with specific works in which ‘air’ is a distinctive element. A journey through out-of-scale installations with unexpected shapes in which the interaction with viewers is placed at the center of the experience. Art one can touch, to live with and share, never static that creates an innovative relationship with the user, giving life to an experiential path of socialization. This unconventional approach to culture is fascinating and intriguing to adults and children, as they are passionate and curious, and are helping to establish Inflatable Art as one of the most acclaimed ‘Pop’ movements in the world.